Each of our values is written as an action, not a single word. They’re meant to describe how we show up every day, in real situations, with real people. They remind us that culture is built through continual practice, not just intentions. 

This conversation with Nour Bitar and Jesse Adams shows just how much leaders carry the responsibility to rebalance recognition, so that invisible labour isn’t taken for granted — whether it’s in our families or our organizations.

The "wake of leadership" is the ripple effect we leave behind with every action, every decision, every interaction. Whether we realize it or not, our wake is shaping how people experience us, and the culture of our organization.